okt 6, 2022 | Article
The year that has just ended has deeply changed our purchasing behaviors. This could be the opportunity for brands to rethink Customer Experience replacing it at the heart of their strategies. We are at a challenging turning point, as individuals and collectively,...
okt 6, 2022 | Article
Ensuring sustainable growth means meeting and integrating expectations when it comes to defining the Experience program for employees and customers. As customers, we want companies to deliver more than we expect. We want to live an “experience.” Nowadays, the Wow...
okt 6, 2022 | Article
The Customer Journey is a strategic approach that allows a business to monitor customer behavior, customer needs and issues throughout the entire purchasing cycle. The Customer Journey is closely related to Customer Experience and addresses an ongoing process both in...
okt 6, 2022 | Article
We are living in non-linear times. In the past we had enough time to learn and analyze events, in order to initiate actions in the present that will secure our future. Today, the problem is that when you try to learn something from the past (however recent), the...
okt 6, 2022 | Article
A company can offer the best products or services, but without the appropriate customer-centric marketing strategy to promote them, customers will remain in the dark. Almost all companies today realize that Marketing has taken on a crucial importance. This is why it...
okt 6, 2022 | Article
Thanks to, or because of technology, the world is in acceleration mode. A time where everything is more fast-paced, and where things get faster and faster, and with that come consequences such as our growing impatience. Because we have all gotten used to getting...
okt 6, 2022 | Article
The “Rencontre des Entrepreneurs de France” has just closed its doors, putting an end to many debates revolving around liberties and freedom. Criticized by some and praised by others, it has caused a divide in society and within the business world. While...
okt 6, 2022 | Article
Teruggaan naar de basis bij het bouwen van een CX-programma lijkt soms een noodzakelijke stap voor het creëren van een succesvolle strategie. Het is ook essentieel voor wie voor het eerst zo’n programma wil samenstellen. Of je nu een CX-professional bent of meer...
okt 6, 2022 | Article
CX – wanneer wetenschap en geloof samenkomen CX is bijna als een religie (maar gebaseerd op wiskunde). Het vereist overtuiging om je vertrouwen te krijgen in de vergelijking die zegt dat Customer Experience en Employee Experience positieve financiële resultaten zullen...
okt 6, 2022 | Article
De veranderende wereld is blijvend en heeft invloed op alle aspecten van de samenleving. De pandemie die de wereld de afgelopen twee jaar heeft doorgemaakt, heeft deze verandering geïntensiveerd en versneld, waarbij bedrijven de uitdaging aan moeten gaan om aan de...
